I have very sensitive skin, so I love to use products that are free of dyes, parabens and phthalates. It's great to find a body wash that is free of those things but also affordable. It's specifically says on it that it's for sensitive skin, so that definitely draws my attention.
My skin felt soft and hydrated. My skin has been dry and itchy from this winter Ohio weather. Ivory Sensitive Skin Moisturizing Body Wash almost acted as a body wash and lotion combo.