The Comeback Line: A Style Guide
Nowadays, keeping up with current trends x fashion can be exclusive, unrealistic, and impossible for the women on a budget to compete. It’s no longer realistic to be a modern day fashionista while prioritizing budget. On top of that, there is an urgency to shop sustainable x seek quality clothing items that usually carry a hefty price tag. As fashion continues to change, so does the mentality of the shopper.
Consumers are not alone in this feeling. Online shopping has changed the game for many stores and created new challenges. In the last few years, we saw an increase in storefronts closing up shop because “they don’t meet consumers’ needs,” according to Forbes. Companies like Opening Ceremony + Barneys New York are closing retail storefronts x moving efforts solely to the digital world. Even brands like Scoop, who was once a beloved pioneer in boutique shopping, has faced the setbacks of the fast-paced industry. Scoop was known for creating attainable, on-trend fashion that celebrities x trendsetters alike could afford. When the doors closed on its Soho flagship store in 2016, the “ultimate closet” seems to have left with it.
That is, up until now. Scoop, making its second-debut at Walmart, is back, offering accessible x elevated styles that will appeal to real women who value inclusion over elitism, attainable over aspirational, and individuality over conformity. Each piece in this new line is made to be unique x inspirational so that on-trend fashion can be achieved without compromising your budget. In two achievable + versatile looks, our EIC set forth to share with us a style guide incorporating the Scoop line with her own staple items that can be substituted with pieces from your own closet.
A pair of relaxed denim compliments any slouchy knit sweater, but we were especially into this Waffle Knit Sweater from Scoop. Plus, search no further for a statement boot because their Stacey Shearling Boots are an all-around item. Pro tip: these boots can fold down into a shearling ankle booties, but when worn up they are the perfect structured neutral that go with anything.
We’re always fans of a color block moment, and it helps to have a dreamy, oversized sweater to base your look around. Anna styled Scoop’s chartreuse Slouchy V-Neck Sweater + classic black beanie with her own denim.
An oversized coat is a major staple when it comes to elevating an outfit, and this Faux Fur Teddy Coat from the Scoop x Walmart line gets the job done while being cozy at the same time. [Bonus: it can double as a security blanket.] To complete this edgy ensemble, Anna picked the sleek + subtly sophisticated Cara Chelsea Boots from their shoe line.
The shopper in all of us knows the struggle of finding an elevated wardrobe that won’t break the bank, but we have not lost hope. We’re hoping to see more brands take notes from Scoop by listening to shoppers x accommodating their styles for the everyday woman.
Keep up with the rest of Scoop’s styles at Walmart.