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Bubbe Approved

“After experimenting, fine-tuning, and selling out of their first batch, Matzo Project hit the scene with a bang. Stealing the show is the brand's illustrated mascot — a cleverly appointed bubbe, complete with heavy glasses + bossy tough-love quips like “call your mother” and “eat something, you look skinny” on the packaging. Cheeky branding as the hook, yes, but the company is rooted in a mission to refresh x modernize classic pantry staples — think matzo crispschipsballs, and even desserts. Good, but not as good as hers. ”

Matzo Ball Soup Kit