It makes me feel good to know that I am supporting a brand that is fair trade and seasonally sourced. I have never seen packaging that offers a unique QR code on the back so that I can trace the coffee beans to their origin – how cool!
I really like that Ethical Bean Coffee is organic and practices fair trade and you know where your coffee beans are coming from. I also like that the coffee comes already ground because I don't like taking the time to grind up my coffee every morning.