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Pattern Positivity

“Tracee Ellis Ross [all hail] launched Pattern Beauty to embrace + empower curl patterns with affordable x effective haircare products. It’s something they call pattern positivity. There's no need to tame your curls -- your patterns are beautiful, expansive, unique, and natural. Pattern Beauty instills body confidence for your hair – allowing your texture to take up as much as space as needed. The hydration products are creamy, luxurious, and boosted with a blend of oils to help curls bounce + dance. You’ll love the alluring notes of bergamot, patchouli, sandalwood, and jasmine in each bottle. And you can feel as good as your hair feels, because, by purchasing Pattern products, you’re helping support organizations + programs that empower women x people of color. ”

Pattern Shampoo + Conditioner