Art + Culture Beauty Food Home Life + Style Parenthood Travel Wellness Work

9 Black-Owned Brands To Support In 2021

This February, we joined in with so many others in celebrating x reflecting on Black History Month. We walk into this space with humility x grace knowing there is always more work to be done to elevate Black voices. The most authentic way we know to shine a light is at the very core of Aisle 9: connecting women to products. While highlighting Black x minority-owned products + brands is something we have and will continue to feature, we also want to introduce the products that are currently front of mind for our team. . .

01 | Golde

You’ve seen us rave about Golde’s superfood mask + tonic supplement trio before, so our excitement for this new rollout comes as no surprise. The new sip + go Super-Ades come in three formulas for whatever your wellness mood with debloat, destress, and skin hydration. Simply add to water, shake, and experience that feel-good boost you’re looking for. Bonus: They’re stocked up at most local Targets now as well. . . 

02 | Supreme Models

This book was a showstopper for us + still reigns supreme on our coffee tables and bookshelves. Written by Marcellas Reynolds, Supreme Models showcases a collection of trailblazers who revolutionized fashion by opening doors x raising their voices to create inclusivity + diversity in the industry. We’re tipping our hats to this iconic read.

03 | ASHYA

Though international travel will require us to dust off our passports from hibernation, these elegant passport holders are one we see the Aisle 9 woman embracing as she steps back into the travel scene. This brand’s sophisticated, yet approachable travel-friendly accessories caught our eye and we can’t look away. Founded by Ashley Cimone, ASHYA offers unisex styles for chic travel. We’re anxiously waiting for when we can get our hands on any of their unique travel accessories.

04 | OUI The People

Straight from the WOC-founded wellness brand that gave us the razor that won’t stay in stock, comes the next best thing for both your skin x shave. Glossy, but never greasy, the Featherweight Hydrating Body Gloss is our go-to for giving dry skin the moisture it needs. Plus, it’s fragrance free, so it doesn’t compete with your favourite scent.

05 | Mented Cosmetics

Mented, founded by KJ Miller x Amanda E. Johnson, is rooted in the belief that, “every woman should be able to find herself in the world of beauty, no matter her skin tone.” While their perfect nude lip is their claim to fame, we encourage you to browse their other makeup products taking the internet by storm. 

06 | KLUR Beauty

The self-funded, Black x woman-owned company, KLUR, that birthed the magic duo Skin Soil + Gentle Matter Cleanser has gone above + beyond to nail down the chemistry for their products while also cultivating a brand that reflects the values of clean, ethical, and inclusive beauty.

07 | Pipcorn

Launched in 2012 by a brother, sister, and sister-in-law, from “small savings and big dreams.” The trio dreamed of using heirloom corn [aka better for you x the environment] to recreate a childhood snack. After getting picked up by Oprah + Barbara Corcoran from Shark Tank, Pipcorn has taken the snacking world by storm. Fun fact: one of the founders, Jennifer Martin, was named one of “50 Black Women Founders To Watch” by Essence Magazine back in 2017.

08 | Honey Pot

Founded by women for women, Honey Pot has created a clean take on fem care — powered by plants with 100% recyclable packaging. Finally, we can feel good about what we are putting into our bodies and where it goes afterwards. . .

09 | Little Leaders

For educating ourselves x our littles on Black history, this inspiring book of prints celebrates eighteen trailblazing Black women in American history — a compilation of role models whose actions contributed to making the world better for generations of women to come. Written by New York Times bestselling author-illustrator Vashti Harrison, her passion for storytelling shines through — it’s the “perfect goodnight book to inspire big dreams. . .