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About Aisle 9

Aisle 9 is a digital platform made for women seeking inspiration + curated products to elevate their daily lives.

Consider us your virtual BFF when it comes to discovering new + inspiring products x ideas. We love the thrill of the find, and we keep you in mind as we curate items + create content.


We showcase finds that are affordable — nothing on the site is over $200. We look out for items that elevate your everyday life, whether that’s a beautiful swap for a daily item, or a new use for an old favourite. We love to shine a light on women-owned + minority-owned small businesses as well as brands that are charitable + conscientious, because we realize our dollars have impact. Each product that lands on the site, has been vetted x vouched for, by both our editorial team, as well as our readers.


In addition to reviews from our Aisle 9 editorial team, we use real feedback from women like you who try products + share their opinions on our site. We trust you, our reader, to be in-the-know. You care about the products you buy + bring into your home. You know what’s good + good for you. We want you to be a part of the conversation.


Anna E. Cottrell, our Editor-in-Chief, brings an editorial eye to everything she does. A detail-oriented brand strategist with more than 10 years of professional experience in high fashion, digital publication and data-driven retail marketing, she is a proven leader, passionate about the art of styling + storytelling. Anna has served as Editor-In-Chief of Aisle 9 since 2017.

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